An opportunity now exists to have a living website. Never before has it been so easy to create and develop a website yourself.
It’s evident that the primary thing missing from most small business websites is high-quality content. If Content is King as stated by Bill Gates years ago and repeated by thousands of website gurus sense then, why is content so weak on most websites?
The answer is simple; you can not reach for answers from the outside to explain the inner workings of your business today. Think about it, let’s say you’re an expert fly fisherman, can you imagine reading an article about fly fishing from someone who’s never been fishing? That’s what most content today is, articles written by people who don’t know. They don’t visit your place of business; they don’t interview you or your staff by phone, not even an email is sent your way to help clarify your company story. Instead, old content is rehashed from various companies in your industry and “keywords” are taken, often out of context, put into vague paragraphs that rarely sound good and never sound right or like your business.
Many of you who are reading this know your website content is not very good. The wording is all wrong the pictures don’t match the words, and it reads like the script of a play that no one would sit through. But what can we do about it, we’re already so busy we can’t see straight. The thought comes forward; if I had an unlimited budget, I could hire a better service to do this for me. But that thought has been lingering for years, and you’re still stuck with that pathetic website.
Take action and start a Living Website. It’s so easy to learn to use WordPress, the number one website builder today, so get started and create a website to build your business, the business you know and the business you dreamed.
Imagine updating your website this week with a new product, service or project your team has just completed or made available. Your living website can lift your business above the average in a short time. For the first time, you and your customers can visit your website and they for the first time will see your store for what it is. A colorful place to pick the things they want, a place they tell others about and a place they revisit again and again.
A Living Website? Why Not?
