Out of the box. What does it mean? When we take something out of the box, it no longer has borders. Thinking out of the box means thinking without restrictions.
As a business owner, it’s easy to restrict our thinking based on our perception and understanding and the way we learned to do things. In other words, we stay in the box. It’s natural, and it’s safe, but it is not productive.
The area I’m amazed by the most that so many business owners including myself restrict their business growth is in marketing. We do this because it’s the way others do it and we do it by listening to those who say they can help build a website or help with SEO and may even write content for us but look at the results. The online presence for 95% of small businesses does not represent those businesses well at all.
It’s time for us to get out, break the borders of the box and move on. It’s more of a scam than marketing. It’s not that difficult to build an enjoyable online shopping experience, and no one can create content better than those who know what they do and how they do it.
Take a look for yourself. How do you look when people do a Google Search and find your business? Be careful not to get back in the box. Don’t compare your business with your competition. Your competition is not much better, there in the same box. That box full of hype, hot air, and poorly written content is the box we need to escape.
Give it a try you have nothing to lose and much to gain. Most will experience a small amount of decline for a month or two, but if you do it well and continue to move it forward, your business could double in six months.
Get prepared. Get Out of the Box.
