Coloring inside the lines is easy. That’s what must of us do we stay in the comfort of the rules others make for us, and we remain where it is easy and comfortable.
As business owners, it’s critical to create products or services that do more than what’s already known and provided by others. To offer products and services that excite our customers is more difficult and it’s much like being an artist.
What is your business? What are your product lines? Can they be recreated to be of more value to customers? Can they be more stylish? Can they be made of higher quality materials? Is it possible the way you serve them could be improved five times over?
Keep mindful that we don’t need to please everyone. It never ceases to amaze me that Rudy’s BBQ created a second business selling hamburgers in a city filled with companies already established selling hamburgers, but they did, it’s called Mighty Fine.
How did they do it? They came up with a better way and talked about it. Do they get all the business in town? No, but they have all they can handle and a higher rate of repeat customers than most, and by doing this, they created a successful secondary business.
They became Artists while others stayed within the rules and colored between the lines.
