Brand. What is it? Is it essential for your company to have a brand?
It’s interesting; there is a lot of varied answers when you Google brand and see what people say. One article says brand starts with hustle and selling. Maybe that’s so; many companies use this approach. They advertise like crazy, chasing down every lead and pushing sales and doing it all over again. I don’t think this works very well, but if you do, I’d like to hear your story.
Build a brand around an exceptional product or service, and you’ll find branding an easier task. To see this method of branding for yourself answer this question. Where would Apple Computer be today without the iPod, the iPhone, the iPad, and the Apple TV? It doesn’t matter if these are your preferred products, you have to admit these products changed our world and the quality of the products built the brand.
Another example relates to service. Walmart, we all know Walmart for essential products at low price. They outperformed everyone in delivering products to people all around the country then around the globe through their ever-increasing available number of stores and purchasing power. Walmart provided a service that stood out from all the rest based on service, not any particular product.
With great products or service comes endorsements. Think Niki you may picture Michael Jordan. With Pepsi, the vision of Michael Jackson goes dancing in our minds. That begs the question, does Pepsi tastes better than Coke? My answer is maybe but, it didn’t matter. If it was so good that the answer is unclear, the flavor of Pepsi made Pepsi a world-class brand.
Brand sells products it’s a well known fact. Could it also be that great products builds brands?
