Here’s the sad truth, most of us as business owners, large or small believe building a website, creating content and then optimizing to be found by Google or any search engine is beyond our common sense ability.
In reality, most business owners and their key people have far more ability to build a great website, develop content that attracts the right customers and manage their SEO than website design and SEO teams could ever have. Why, because the owners and key people in your business have specific knowledge and can focus on “Your Business.”
Not all, but most website design and content is a creation by the least expensive person perceived to be capable of handling the task. These people produce content in such a generic way that you probably cannot tell if it’s your company or some other company they had in mind. This type of generic content and unconcerned search engine optimization probably doesn’t help your company stand out.
As far as SEO is concerned, the company in charge of mine for years never took the time to explain the relevance of online reviews for Google searches. I thought a five-star rating was as good as it gets. The businesses with five-star ratings and fifty reviews far outrank businesses with five-star ratings and only six reviews. Can it be any simpler than this?
Finding this out after years of paying these professionals to get results, paying them month after month, year after year, not even knowing the power of this simple search engine optimization strategy kind-a Stings!
