What is your “Small Business Advantage”? To reach your target goals with your small business, you must have something to sell, an offer the big guys miss or do not provide. It can be as simple as an artistic touch to your product or a level of excellence in your service beyond mass production capability.
Once you have that something, focus on marketing to the specific audience who appreciates your service or product’s advantage. This something is your niche and your “Small Business Advantage.”
Take advantage by showing it off, talking about it and by creating captivating content, sharing it with colorful pictures, this will separate your business from the crowd, large companies included and it will be content they cannot duplicate.
Here’s the real edge, you get to charge more, often a lot more because you have a product or service that’s unique, outstanding or incredible. Then when your product is beyond the imagination of others, it gets talked about in small circles of influence. Once this happens, you’ve leveraged your marketing and multiplied your “Small Business Advantage.”
